Most people don’t know what a press release is exactly. Often, they think all you have to do is write an article and submit it to the newspaper. That is far from the truth and as a result over 70% of the press releases are rejected by the distributor.
A press release is a news about an event, milestone, achievement, an award or a new business of interest. It must be a subject of interest to the reading public, not a sales letter. The distributors have a responsibility to their distribution points to be accurate and newsworthy, or they lose all credibility and readership. Therefore, all they are interested in are the facts, and just the facts, that is all they care about. Who, What, When, Where and a little bit about Why. It’s got to be newsworthy and interesting.
A press release is not an ad and they will not accept anything but short, well written sentences of less than 500 words (including headlines and long dates).
Writing a press release is a daunting task if you don’t know the rules of protocol. Remember to use the simple rules, otherwise, the press release you write will get rejected every time. That is the reason you should hire a commercial writer that knows the rules and has a high success rate of publishing press releases.
The GCS first rule of a successful press release is: Give yourself plenty of time. After submission of a press release, it takes about a week to get approval and published.
If the press release is rejected, it is very seldom the submitter will be contacted. Therefore, it is important to select someone you trust to know what they are doing. We, at Global Copywriting Service, know what we are doing and are very good at what we do.
When submitting your information for a press release, it is essential for us to have a full understanding of your business or the subject of content…
The Press Release Staff, Global Copywriting Service January 1, 2008
Global Copywriting Service, submits press releases through PRAvenue.com which is an online press release + e release newswire, bulletin, press releases distribution service available 24-7, 365. News publications and press releases are viewed by the mass media worldwide. PRAvenue distributes news directly to journalist via email notification for any category. Submitting news also helps sell your products, and promotes your website. Your services and news get noticed, by using the PRAvenue and other sources, we get a lot of attention for our clients and free publicity for their businesses. You can count on Global Copywriting Service to introduce your business and business news to the world.
Press Release Samples
- HappyToAssistYou.com “Opens Their Virtual Doors”
- Motivational Speaker to Speak At Kermit Center (1979)
- David Pyndus Launches New Website
